planning-inc is a team of individuals with a wealth of specialist technical expertise. Together, our collective knowledge and our collaborative approach enable us to transform your data into a hugely powerful marketing tool.

Bryan Hassett - Founder

As founder, Bryan has overall responsibility for the strategic direction of the company. With a rare combination of people and technical skills, he has the ability to get quickly to the heart of any issue. Coupled with this, Bryan also has a profound knack for spotting talented people and building them into a dynamic team.

Doug Abercrombie - Managing Director

Doug initially trained as a lawyer before turning his attention to a career in IT. As Managing Director Doug is now responsible for the overall smooth running of planning-inc. He sees his management role as removing obstacles for the people who actually do the work and his direct approach consistently gets results.

Rachel Morgan - Planning Director

Rachel developed an abundance of data planning expertise in both agency and client roles before joining planning-inc in 2008. She brings with her a passion for turning data into meaningful, actionable insight that will maximize the impact of your marketing strategies.

James Melhuish - Analysis & Insight Director

After completing a degree in Mathematics and a masters in IT, James embarked on a career in database marketing. During his career, he has added to his technical skills a unique ability to get to the heart of clients' problems, recommending the best use of data analytics to assist marketing and campaign strategies.

Noel Fitzgerald - Data Services Director

After graduating with an engineering degree, Noel quickly worked his way up the career ladder to join EHS Data Services as a data-warehousing consultant, working on the UK's leading website, before going on to co-found planning-inc.

We’re unashamedly passionate about what we do and our team of smart, experienced people are always able to offer genuinely valuable advice and know-how. To discuss how we can help optimise your customer database and marketing strategies, please don’t hesitate to get in touch.