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Contextual Marketing products

Marketers spoke and we listened. 

You said you needed solutions that took automation in personalisation, targeting and reporting to a new level.

They had to work with your existing technology platforms, turbo-charge channel performance and unlock every ounce of value from your hard-earned data.

So, using industry-leading AI and the latest in cloud technology and predictive analytics, that’s exactly what we built.

 
 

products

 
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DATA PLANNING HUB

With powerful data visualisation, the Data Planning Hub helps you easily find new opportunities in your customer data.

It turns the biggest data sets into intuitive and interactive dashboards and will help you:

  • Identify segment-, category- and promotion-level trends with just a few clicks

  • Quickly extract the insight needed for new targeting and campaign opportunities

  • Reduce your reliance on internal analysts.


PREDICT & TARGET

A suite of expertly designed, machine-learning models, Predict & Target is trained on your data and will predict each customer’s:

  • Likelihood to purchase or engage with product categories or content

  • Short-, mid- and long-term value potential

  • Probability of disengaging or lapsing

Capable of making predictions in real-time and cross-channel, our models make hyper smart customer experiences and behavioural marketing possible.

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RECOMMENDATION ENGINE

Driving personalisation strategies for some of the biggest retailers out there, the Recommendation Engine maximises the value of your data:

  • Makes intelligent, customer- and product-level recommendations

  • Provides cross- and up-sell specific suggestions

  • Tailors recommendations to customers’ price sensitivity and previous behaviour

  • Is completely channel agnostic and can be integrated in email, onsite, display and more.


NEXT BEST ACTION ENGINE

With ground-breaking use of AI, the Next Best Action Engine automates targeted decision-making to identify the best campaign, message or offer for every customer, at any point in time:

  • Combines millions of historical insights to predict what treatment will work for each customer based on their behavioural characteristics

  • Drives intelligent ‘Air Traffic Control’ and customer centricity in the most complex customer marketing programs.

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MESSAGE BANK

The Message Bank turns targeting decisions from the Next Best Action Engine into contextual, cross-channel experiences:

  • Stores digital creative assets and matches relevant content to treatment decisions

  • APIs provide an easy and light weight mechanism to identify tailored content for emails, online and other digital channels

  • Updates customer messaging in real-time based on their behaviour at that exact moment.


LIVE CONTENT OPTIMISER

The Live Content Optimiser turbo-charges AB testing with customer data; making real-time decisions to optimise live campaigns based on customer behaviour:

  • Automatically updates communications post ‘go-live’ based on how different customer groups are interacting with content

  • Advanced decision-making can predict the most effective creative in minutes after a campaign go-live

  • Minimal integration required

  • No PII data stored.

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Campaign Analyser

Campaign Analyser allows you to learn from every campaign and achieve an unprecedented level of insight into the true impact of your programs:

  • Provides automated marketing performance analysis across all channels and campaigns

  • Tracks KPIs from direct response to profitability to ROI

  • Includes inbuilt statistical routines that guarantee the robustness

    of its incremental behaviour measurement

  • Deep-dive insight into performance by customer segments.


 

our products are

 
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