Contextual Marketing products
Marketers spoke and we listened.
You said you needed solutions that took automation in personalisation, targeting and reporting to a new level.
They had to work with your existing technology platforms, turbo-charge channel performance and unlock every ounce of value from your hard-earned data.
So, using industry-leading AI and the latest in cloud technology and predictive analytics, that’s exactly what we built.
DATA PLANNING HUB
With powerful data visualisation, the Data Planning Hub helps you easily find new opportunities in your customer data.
It turns the biggest data sets into intuitive and interactive dashboards and will help you:
Identify segment-, category- and promotion-level trends with just a few clicks
Quickly extract the insight needed for new targeting and campaign opportunities
Reduce your reliance on internal analysts.
PREDICT & TARGET
A suite of expertly designed, machine-learning models, Predict & Target is trained on your data and will predict each customer’s:
Likelihood to purchase or engage with product categories or content
Short-, mid- and long-term value potential
Probability of disengaging or lapsing
Capable of making predictions in real-time and cross-channel, our models make hyper smart customer experiences and behavioural marketing possible.
Driving personalisation strategies for some of the biggest retailers out there, the Recommendation Engine maximises the value of your data:
Makes intelligent, customer- and product-level recommendations
Provides cross- and up-sell specific suggestions
Tailors recommendations to customers’ price sensitivity and previous behaviour
Is completely channel agnostic and can be integrated in email, onsite, display and more.
NEXT BEST ACTION ENGINE
With ground-breaking use of AI, the Next Best Action Engine automates targeted decision-making to identify the best campaign, message or offer for every customer, at any point in time:
Combines millions of historical insights to predict what treatment will work for each customer based on their behavioural characteristics
Drives intelligent ‘Air Traffic Control’ and customer centricity in the most complex customer marketing programs.
The Message Bank turns targeting decisions from the Next Best Action Engine into contextual, cross-channel experiences:
Stores digital creative assets and matches relevant content to treatment decisions
APIs provide an easy and light weight mechanism to identify tailored content for emails, online and other digital channels
Updates customer messaging in real-time based on their behaviour at that exact moment.
LIVE CONTENT OPTIMISER
The Live Content Optimiser turbo-charges AB testing with customer data; making real-time decisions to optimise live campaigns based on customer behaviour:
Automatically updates communications post ‘go-live’ based on how different customer groups are interacting with content
Advanced decision-making can predict the most effective creative in minutes after a campaign go-live
Minimal integration required
No PII data stored.
Campaign Analyser allows you to learn from every campaign and achieve an unprecedented level of insight into the true impact of your programs:
Provides automated marketing performance analysis across all channels and campaigns
Tracks KPIs from direct response to profitability to ROI
Includes inbuilt statistical routines that guarantee the robustness
of its incremental behaviour measurement
Deep-dive insight into performance by customer segments.